Expird

Expired listings can represent a significant source of potential business for real estate agents, but the workflow around them is fragmented.

As an agent myself, I was manually tracking properties that had expired, recording which owners I had contacted, keeping notes, and trying to remember when I needed to follow up.

Without a dedicated system, listings get forgotten, follow-ups are missed, and it becomes difficult to understand which properties are actually worth pursuing.

I wanted one place where that entire workflow could live.

Expird started as a tool for my own real estate business. I was actively targeting expired listings but couldn't find a system that was both purpose-built for the workflow and simple enough to use every day. So I started building my own.

The first version was simply about organization. But once the core system existed, I realized the opportunity was much larger.

Instead of another generic real estate CRM, Expird could become a platform specifically designed around the lifecycle of an expired listing.

Real estate agents span a huge range of technical ability. That became one of the most important design constraints in Expird.

The interface needed to provide mapping, property data, ranking, follow-ups, notes and performance tracking without making the product feel complicated. I focused on reducing the number of steps required to complete common actions and keeping the hierarchy predictable throughout the application.

Early testing exposed an important problem: some agents immediately understood the interface, while others found parts of it difficult to navigate. That changed the way I approached the product.

Instead of designing around what I thought was intuitive, I began designing around what different users actually needed.

Expird is built with Next.js, React, TypeScript, Neon, Prisma, Clerk and Vercel.

The application handles authentication, user-specific listing data, CSV ingestion, property management, follow-up workflows, notes, mapping and performance tracking.

One of my biggest technical learning curves was building the data layer with Prisma and Neon. It was my first project using Neon and my first time connecting the database architecture through Prisma at this scale. Building Expird forced me to think beyond individual UI components and understand how data moves through an entire application.

The original vision was full automation. The problem: I couldn't rely on an MLS API that provided the expired-listing data Expird needed.

Initially, that felt like a major limitation. If Expird couldn't automatically pull every expired listing, the platform would have to depend on the agent supplying the data.

Instead of abandoning the workflow, I redesigned it around bulk CSV ingestion. Agents can export the listings they want to work with and upload them directly into Expird. The platform parses the file and populates their workspace automatically.

Unexpectedly, the limitation created an advantage. Rather than flooding an agent's account with every available expired listing, the agent controls exactly what enters their pipeline. Their workspace stays focused on the opportunities they've actually chosen to pursue.

Expird is currently being tested in a controlled closed beta with 10 real estate professionals. I intentionally capped the initial group while I continue refining workflows, fixing issues and collecting feedback.

The beta has already influenced the product — particularly around usability and how much complexity different agents are comfortable with.

The next validation milestone is exploring a broader rollout through my brokerage once the product reaches the level of stability I'm looking for.

Expird changed how I think about software. Early on, I was focused heavily on what the product could do. I would build features based on what I believed agents needed and then show people the result.

Testing it with other agents exposed the weakness in that approach. A feature can work perfectly and still be the wrong experience.

Some users found workflows intuitive while others struggled with the same interactions. That taught me that design and engineering can't be separated — especially when you're building for users with very different levels of technical experience.

If I started Expird again, I would involve users before building as much as I involved them after.

Expird is currently in the final stages of development while the closed beta continues. The immediate focus is stability, improving workflows and incorporating feedback from the current group of testers.